Data-Driven Advertising

We use a combination of unique offline and online data
for effective display advertising

43 200 000

ad views a day

1 579 820

websites

200 000 000+

user profiles on various devices

Our Clients

Global brands

Fast-moving consumer goods (FMCG)

Auto manufacturers and dealers

Electronics manufacturers

Online and offline retailers

Online booking systems

Real estate development companies

Financial organizations

Russian and international advertising agencies

How it was

Founders

Eugene Legkiy

Since 2004 Eugene works with Big Data and machine learning, he is an artificial intelligence technology consultant in Sberbank. Eugene finished a technological school with enhanced education in computer science and electronics (Tel Aviv, Israel). After earning a degree in Computer Science in Peter the Great St. Petersburg Polytechnic University, he worked his way up from software specialist to project manager in such companies as LG, Acronis, JetBrains. In 2006 he participated in robot development projects for automated trading on the Exchanges. Later in 2011 he founded the company "RuTarget", which developed the Segmento technological platform.

Roman Nester

Roman holds a degree in Social Psychology of Mass Communications. In 2004 he worked in marketing for WPP (Great Britain) and Bonnier (Sweden). Later in 2009 he joined Segmento developing solutions for high-frequency trading. In 2011 he became a co-founder. An expert in predictive marketing and programmatic strategies, he also publishes the articles and columns concerning digital marketing in such media as Forbes, Kommersant and others. He is also a well-known conference speaker in industry events including RIF, Digital Branding, Yac/marketing, etc.

Kirill Safonov

Kirill is a Candidate of Physical and Mathematical Sciences with over 10 years’ experience in IT-development. He worked on software development and architecture for various companies including Soft-Impact, Borland Corporation, and JetBrains. He was a co-founder and CTO in SwiftTeams before the company was bought by one of market leaders. Since 2012 he has served as Chief Technology Officer of the Segmento platform.