BANK BIG DATA FOR STIMULATION
OF SAMSUNG SMARTWATCHES
Before the launch of Samsung Gear 2 sales in Russia, company opened pre-orders. The target audience included people with high income interested in new gadgets and appreciate high quality, design and functionality. Segmento had to attract these people to the pre-order page.
May 5 — 9, 2016
Number of pre-orders
How we found the audience
Сonsumer Behavior Modeling*
Owners of platinum
and gold cards of Sberbank,
Buy watches and jewelry
with an average receipt amount
of 15 000 rubles.
ONLINE BEHAVIORAL TARGETING
Interested in luxury
goods and premium
Interested in electronics & gadgets
Number of conversions in 5 days21
By 0.4% above the average for previous display & mobile
to the context in which the user contacts the brand message.
Segmento Brand Safety technology analyzes the content of pages
to protect brand from the negative environment, which
is especially important for premium products and services.
*Segmento does not have access to the personal data of the Bank's customers. Also, the Bank does not transfer any personal data to Segmento's clients and partners. Any operations to determine the consumer preferences of the bank's customers conduct within the Bank. Segmento technology allows to receive from the bank an estimated probability for impersonal and segmented browsers (cookies) for making ads more relevant. The connection between the browser and the client also occurs inside the bank. The reverse definition of the client's identity, card number, social networks profile definition or any connection with personal data is completely excluded.
This is our second pre-order campaign with Segmento.
We have received 21 applications for a limited edition of
smart watches in five days and we are very pleased
with this result. The campaign was targeted to people who didn't
visit our website previously so with the help of Segmento
we have attracted a new high-quality audience.