Personal data processing policy

What does this privacy policy cover?

Segmento Ltd (hereinafter referred to as the «Segmento”) takes your privacy very seriously. This Privacy Policy governs and details the main privacy principles Segmento (“we,” “us,” “our”) applies to the data we collect and process through our services. This Privacy Policy describes how Segmento collects, uses, shares and secures personal information through our services, and also describes your choices regarding our use and your access to your personal information.

User Choices

Please note that browser and mobile application environments are separate. If your intent is to disable Segmento services in both environments you need to read and follow instructions of both sections. Please also note that if you are using a Safari browser, our opt-out feature will not work properly due to Apple Intelligent Tracking Prevention feature. If you are using a Safari version higher than 11.2, please refer to the last part of this section.

• 1. Targeted Web Ads

  If you do not want to receive ads displayed by Segmento, on your current browser you can disable the display of Segmento ads here. You have to keep the cookie, which is on your browser at the time of the refusal so that we can recognize you as having opted-out from our services.You must opt out again if you clear that cookie from a browser, or use a new device to access the internet. Please note that on certain browsers such as Safari, clearing web site data can also erase opt out information and will therefore require you to opt out again from our services.

• 2. Targeted In-app Ads

  If you want to disable Segmento services, please refer to your operating system settings, or follow instructions below:

  Android Users (version 2.3 and above)

  To use the “opt-out of interest-based advertising” option, follow the instructions provided by Google здесь and/or here.
  Если на вашем устройстве не установлены Сервисы Google Play, вы не получите сервисы ООО «Сегменто».

  iOS users (version 6 and above)

  To use the “Limit Ad-Tracking” option, follow the instructions provided by Apple here: здесь
  Please note that this is a device setting and will disable interest-based ads from all providers.
  Please also note that some mobile applications may use or rely on a technical feature called “webview” that allows app developer’s to display web applications or web pages directly in their application without leaving the application to open your usual browser. A webview can be independent both of your usual browser and the mobile application environment. Therefore we would recommend to opt out also from this specific environment if you do not want to be served with Segmento advertisements.
  

  Safari 11.2 and above

  If you do not want to receive ads displayed by Segmento on a Safari browser above 11.2, you can enable the “Limit Ad Tracking” and “Ask websites not to track me” options on your device settings to disable our services (for Safari versions 11.1 and below, you can opt-out of Segmento services as indicated above in this section).

  • To enable the “Limit Ad Tracking” option, you can go to the Advertising section of the Privacy settings of your device and turn on the “Limit Ad Tracking” option.
  • To enable the “ask websites not to track me” option, you can go to the Safari section of your device’s general settings and turn on the “ask websites not to track me” option.

  Enabling these options will disable Segmento ads and data collection both in the web and in mobile application environments as long as these options remain enabled. Your choice will be effective as soon as we recognize your device on our partners network..
  Please note that if you update the browser or operating system of your device, or if you deactivate the “Limit Ad Tracking” or “ask websites not to track me” options, we may no longer be able to know that you have opted out.

About Segmento’s services

Segmento specializes in displaying targeted advertisements. Our aim is to show ads of products or services that you might be interested in, based on data that we collected about you.
With our service, you should receive ads that are more relevant for you than the standard advertising you would receive without Segmento.

Our Technology

We collect information via tracking cookies placed on a user’s browser or mobile advertising IDs (such as Apple IDFA or Google Advertising ID) which are specific technical data created by mobile operating system to allow ads personalization in a secure and non-identifying way for users. These technologies allow us to analyze trends, and identify users’ interests around websites and mobile applications. You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on a website.
Thanks to these technologies, Segmento “tags” visitors to its partners’ websites and mobile applications. Users tagged by Segmento are given a technical identifier (ID). At no point does Segmento collect identifying personal data such as your name or address. Segmento only analyses the products viewed or the search made by the visitor and pages visited of the partner for whom Segmento is delivering ads..
Our partners’ advertisements are displayed on many websites, also known as “publishers.” These publishers may also place cookies on your browser. These cookies are there so that the publishers recognize that Segmento has a personalized advertisement available for your browser. Their use is governed by the specific privacy policies of the publishers which can be accessed directly from their websites.

Data Collection and Use

We do not know who you are. We only collect and use technical pseudonymous data relating to your browsing navigation to display personalized advertisements.
The collection of your personal data is based on your consent: Segmento acts as a joint controller together with its clients and partners who have, when required by law, informed you and collected your consent to cookie (or other tracking technologies) dropping for the purpose of serving targeted advertising, for instance through a dedicated banner on their website. You may withdraw any consent to personal data processing at any time.

• We collect browsing information
  Data collected on Segmento network

  To serve relevant ads, we have to be able to single out patterns but we never willingly store data that would allow identification of a person (such as name, surname, phone number, address, etc.). We collect data related to your browsing activity through cookies or advertising IDs that record:

  • events related to your activity on our advertising partner’s website (such as the number of pages viewed, the products you viewed on that website, your searches made on the partner’s website)
  • information related to your device (device type, operating system, version)
  • non-precise information related to your geography and derived from the IP address of your connection (in order to serve you ads only for products and services available in your country, region or city)
  • and events related to the Segmento ad serving activity such as the number of ads displayed to you.

  We also gather certain information automatically. This information may include browser type, referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data to analyze trends and optimize our services.
  We also collect technical user identifiers (such as Apple IDFA or Google Advertising ID) from our advertising partners for the purpose of uploading user data from 3rd party providers.

• We do not collect any identifying information

  We do not know your address, your place of work, your date of birth, your email address, your phone number.
  We do not collect hardware-based identifiers such as UDID or MAC Address.
  We do not collect sensitive information (such as religion, political opinion, health…).
  We do not create segments to specifically target children under 16 years old.
  We do not process any information which could be used by Segmento directly to determine the personal identity of users.
  We collect information in order to increase the relevancy of the ads being displayed to you. The data we collect is also used for reporting purposes, to give our clients and partners more information about the performance of their advertising campaigns, and to improve performance over time.

• We may share aggregated data

  We may share aggregated data on the performance of our clients campaigns with our subsidiaries or affiliated companies, and we may share aggregated data with our partners. Aggregated data does not permit identification of a partner and does not permit you to be directly identified. We share non-aggregated data only upon approval of our partners and in compliance with our commercial agreements. Non-aggregated data may be stored by third parties such as data-centers and hosting providers who provide their services on our behalf. These companies are authorized to use the information we provide only as necessary to provide these services to us.
  We partner with Ad exchanges platforms to buy ad placements through auctions for Segmento. Before the auction we link our ID with the ad exchange platform and then participate to the auction by sending the bid price and the banner code to display.

Data security and retention

We retain the technical data that we collect for up to 24 months from the date of collection. Our cookies expire 6 months after they are last updated. Срок действия наших файлов cookie истекает через 6 месяцев после их последнего обновления.

Changes to our privacy policy

Please note that we may update or change this privacy policy. If we revise our privacy policy, we will post those changes to this privacy statement, and to other places we deem appropriate, so that you are aware of what information we collect, how we use it, and under what circumstances, if any we disclose it. If we make any material changes we will notify you by means of a notice on this site prior to the change becoming effective. Please click here for the latest version of the privacy policy.
Last updated: 2019/02/08

Contact Us

For any questions on this Privacy Policy or our data practices, you can contact our Data Protection Officer:
By email: privacy@segmento.ru or
By mail: SEGMENTO Ltd – 119072, Moscow, Bersenevskaya nab., 6 build.3, 2nd floor, room 5ch10ch, Russia