Moscow
Bersenevskaya, 6
info@segmento.ru
info@segmento.ru
St. Petersburg
18th Line V.O., Building 29
Segmento Ltd (hereinafter referred to as the «Segmento”) takes your privacy very seriously. This Privacy Policy governs and details the main privacy principles Segmento (“we,” “us,” “our”) applies to the data we collect and process through our services. This Privacy Policy describes how Segmento collects, uses, shares and secures personal information through our services, and also describes your choices regarding our use and your access to your personal information.
Please note that browser and mobile application environments are separate. If your intent is to disable
Segmento services in both environments you need to read and follow instructions of both sections.
Please also note that if you are using a Safari browser, our opt-out feature will not work properly
due to Apple Intelligent Tracking Prevention feature. If you are using a Safari version higher than
11.2, please refer to the last part of this section.
If you do not want to receive ads displayed by Segmento, on your current browser you can disable the display of Segmento ads here. You have to keep the cookie, which is on your browser at the time of the refusal so that we can recognize you as having opted-out from our services.You must opt out again if you clear that cookie from a browser, or use a new device to access the internet. Please note that on certain browsers such as Safari, clearing web site data can also erase opt out information and will therefore require you to opt out again from our services.
If you want to disable Segmento services, please refer to your operating system settings, or follow instructions below:
To use the “opt-out of interest-based advertising” option, follow the instructions provided by
Google
here
and/or here.
If you don’t have the Google Play Services installed on your device, you won’t receive Segmento
services.
Please note that this is a device setting and will disable interest-based ads from all
providers.
To use the “Limit Ad-Tracking” option, follow the instructions provided by Apple here:
https://support.apple.com/en-us/HT202074
Please note that this is a device setting and will disable interest-based ads from all
providers.
Please also note that some mobile applications may use or rely on a technical feature called
“webview” that allows app developer’s to display web applications or web pages directly in their
application without leaving the application to open your usual browser. A webview can be
independent
both of your usual browser and the mobile application environment. Therefore we would recommend
to
opt out also from this specific environment if you do not want to be served with Segmento
advertisements.
If you do not want to receive ads displayed by Segmento on a Safari browser above 11.2, you can enable the “Limit Ad Tracking” and “Ask websites not to track me” options on your device settings to disable our services (for Safari versions 11.1 and below, you can opt-out of Segmento services as indicated above in this section).
Enabling these options will disable Segmento ads and data collection both in the web and in
mobile
application environments as long as these options remain enabled. Your choice will be effective
as soon as we recognize your device on our partners network.
Please note that if you update the browser or operating system of your device, or if you
deactivate
the “Limit Ad Tracking” or “ask websites not to track me” options, we may no longer be able to
know
that you have opted out.
Segmento specializes in displaying targeted advertisements. Our aim is to show ads of products or
services that you might be interested in, based on data that we collected about you.
With our service, you should receive ads that are more relevant for you than the standard advertising
you would receive without Segmento.
We collect information via tracking cookies placed on a user’s browser or mobile advertising IDs
(such as Apple IDFA or Google Advertising ID) which are specific technical data created by mobile
operating system to allow ads personalization in a secure and non-identifying way for users. These
technologies allow us to analyze trends, and identify users’ interests around websites and mobile
applications. You can control the use of cookies at the individual browser level, but if you choose
to disable cookies, it may limit your use of certain features or functions on a website.
Thanks to these technologies, Segmento “tags” visitors to its partners’ websites and mobile
applications.
Users tagged by Segmento are given a technical identifier (ID). At no point does Segmento collect
identifying
personal data such as your name or address. Segmento only analyses the products viewed or the search
made
by the visitor and pages visited of the partner for whom Segmento is delivering ads.
Our partners’ advertisements are displayed on many websites, also known as “publishers.” These
publishers
may
also place cookies on your browser. These cookies are there so that the publishers recognize that
Segmento
has
a personalized advertisement available for your browser. Their use is governed by the specific privacy
policies
of the publishers which can be accessed directly from their websites.
We do not know who you are. We only collect and use technical pseudonymous data relating to your
browsing
navigation to display personalized advertisements.
The collection of your personal data is based on your consent: Segmento acts as a joint controller
together
with its clients and partners who have, when required by law, informed you and collected your consent to
cookie
(or other tracking technologies) dropping for the purpose of serving targeted advertising, for instance
through
a dedicated banner on their website. You may withdraw any consent to personal data processing at any
time.
To serve relevant ads, we have to be able to single out patterns but we never willingly store data that would allow identification of a person (such as name, surname, phone number, address, etc.). We collect data related to your browsing activity through cookies or advertising IDs that record:
We also gather certain information automatically. This information may include browser type,
referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating
system, date/time stamp, and/or clickstream data to analyze trends and optimize our services.
We also collect technical user identifiers (such as Apple IDFA or Google Advertising ID) from
our advertising partners for the purpose of uploading user data from 3rd party providers.
We do not know your address, your place of work, your date of birth, your email address, your
phone
number.
We do not collect hardware-based identifiers such as UDID or MAC Address.
We do not collect sensitive information (such as religion, political opinion, health…).
We do not create segments to specifically target children under 16 years old.
We do not process any information which could be used by Segmento directly to determine the
personal
identity of users.
We collect information in order to increase the relevancy of the ads being displayed to you. The
data
we collect is also used for reporting purposes, to give our clients and partners more
information
about
the performance of their advertising campaigns, and to improve performance over time.
We may share aggregated data on the performance of our clients campaigns with our subsidiaries
or
affiliated companies, and we may share aggregated data with our partners. Aggregated data does
not
permit identification of a partner and does not permit you to be directly identified. We share
non-aggregated data only upon approval of our partners and in compliance with our commercial
agreements. Non-aggregated data may be stored by third parties such as data-centers and hosting
providers who provide their services on our behalf. These companies are authorized to use the
information we provide only as necessary to provide these services to us.
We partner with Ad exchanges platforms to buy ad placements through auctions for Segmento.
Before
the
auction we link our ID with the ad exchange platform and then participate to the auction by
sending
the bid price and the banner code to display.
We retain the technical data that we collect for up to 24 months from the date of collection. Our cookies expire 6 months after they are last updated.
Please note that we may update or change this privacy policy. If we revise our privacy policy, we will
post
those changes to this privacy statement, and to other places we deem appropriate, so that you are aware
of what information we collect, how we use it, and under what circumstances, if any we disclose it. If
we
make
any material changes we will notify you by means of a notice on this site prior to the change becoming
effective. Please click here for the latest version of the privacy policy.
Last updated: 2019/02/08
Company:
Segmento Ltd
Registration No:
5157746165660
Address:
119072, Moscow, Bersenevskaya nab., 6 build.3, 2nd floor, room 5ch10ch Russia
Tel:
+7 (495) 741-13-97
Email address:
For any questions on this Privacy Policy or our data practices, you can contact our Data Protection
Officer:
By email: privacy@segmento.ru, or,
By mail: SEGMENTO Ltd – 119072, Moscow, Bersenevskaya nab., 6 build.3, 2nd floor, room 5ch10ch, Russia
or email us at